[zmmmmm]

I like this essay. Another take on "do things that don't scale" is in the technical sense that, this is evidence you are actually solving a hard problem. If you limit yourself to only things where the tools to make it wildly successful at scale already exist then you're flattering yourself a lot to think nobody every thought of that before and the world is just waiting for you to create it. It is much more reassuring to know that there are hard real world reasons why this problem isn't solved yet and you will differentiate yourself by solving them because you actually have some unique advantage, knowledge etc.