[naeemtee]

One thing that isn't captured nowadays is that a lot of what "couldn't scale" before - i.e manual work, the type of which you described - is now much more scalable due to how much easier it is to automate tasks at scale.

It's suddenly feasible to build businesses that require at-scale manual operations, because you can do so in a predictable, revenue-positive way.

[tarunkotia]

"Do Things That Don't Scale" is not a choice which founders make even if they have all the resources and technical chops. If you don't know or unsure what to focus on then how do you decide to optimize and improve it?

Take Instacart for example, what would you have done differently to build the catalog given you had same information what Apoorva had at that time? Same for Pandora & Airbnb...