|
|
|
|
|
|
by ffumarola
5491 days ago
|
|
|
What does your small business owner do? I think that is the most important question. Are they a commerce company? Adwords.
Are they a comedy club? Facebook. I have experience with both ad platforms, and they are good for VERY different things. |
|
|
Got some questions, though. In your opinion, why is Adwords better for a commerce company and Facebook better for a comedy club?
The reason I ask is because I could see a way for commerce companies to leverage the Facebook ad platform in such a way that it becomes a better option over Adwords. Namely, you can leverage Facebook's ad platform in ways you can't with Adwords. For instance, you can achieve comparatively lower CPCs by creating a Facebook page for the company, and then use the Facebook page as not only a funnel towards whatever the company wishes their prospective customers to do, but as a way to closely interact with their established customers.
But, again, I can definitely see where you're coming from. I guess the question boils down to where Facebook falls into the context of expanding a business.
So, open question to all: What type of companies are better suited for delegating their online advertising budgets to Facebook, and what type of companies are better suited for delegating their online advertising budgets to Adwords?