I'm not saying windows users love installing services.
I meant, maybe your acquaintances aren't that tech savvy and don't understand the implications. My parents we're the same before I've taught them not to install stuff before consulting with either me or my brother.
All of that 'telemetry' collection isn't free. OS choice definitely matters, some OS vendors will insist on default sevices and 'require' the ability to arbitarily enable more for you as they see fit over time.
You don't own your PC running windows, microsoft does.