[kaylarose]

IMO you may want to re-think emphasizing "a very polished UI", currently Geckoboard's UI is much more "polished"[1]. Instead, play up the tangible benefits over Geckoboard (realtime, data export).

[1]https://demo.geckoboard.com/dashboard/B6782E562794C2F2/

[redemade]

beauty is in the eye of the beholder. I prefer db to gecko, it looks great. +1 on very polished