[kirktrue]

Yes. The origin of idea is the easy part.

Personally, I procrastinate starting a product/service because I feel that I have to have an amazing idea before I get started. (There's nothing new under the sun.)

As this slide reinforces, though, a given person already knows many problems/issues that could be used as a starting point in a product/service endeavor.

[javier2]

Same, especially when there are competing companies well under way.