[lazerpants]

Once you start overnighting the food you're competing with Goldbelly, which already has considerable scale but lacks focus and doesn't really have a defined "indulgent tasting menu experience" category (the dinners are there but you sort of have to find them yourself). You might be able to compete pretty well but I imagine the logistics get expensive quick with shipping and packaging. Plus you almost certainly will run into problems with shipping laws for alcohol pairings (same problem with driving into NJ, unfortunately), which in my mind is a key purchase driver that sets you apart from competitors.

This is a cool idea and something my wife and I will almost certainly use. DMing you some ideas about scalability that you're welcome to take or leave.

[dealmak3r]

Cool thanks! I've tried Goldbelly and the issue is it's not 'fun' nor is it really nice. Seems there is a big focus on nostalgia, which is not what I'm after... it'll be interesting to see how things unfold