[plif]

Great idea. Could you explain what differentiates it from Tock? https://www.exploretock.com/ -- not that there isn't room for two solutions here, but just curious.

We've used Tock a few times in the way you described (recreate resto exp at home) and it's been awesome.

[dealmak3r]

We compete. But Tock started as a reservations platform and shifted to delivery. We think nice dinners at home is a pretty different category so the solution may look very different - for example we have a Dining Notes feature that hosts playlists, finishing instructions, and plating photos.

Another core difference is we handle the customer support and offer the Taste Guarantee. Diners really love this because the experiences are higher priced so they want high touch service as well.

As the category expands we think there will be more and more nuanced but critical differences.

[jefb]

Congrats on your launch! I do believe that there exists some space between Blue Apron and Tock for this, however for me personally, the ease of the restaurant experience is a huge part of it's appeal. I can access high quality food via Tock & competitors but the added friction of being the sous-chef, garnisher, dishwasher, front of house, etc. makes this not really appeal to me once going to a restaurant becomes possible again.