[riffraff]

I think the average person would find it easier to imagine the consumption of a country than that of a an internet service.

Both are basically unintelligible, but at least the country one is something that one can _imagine_ from their experience, if wrongly (my house consumption:country consumption = 1:population).

I bet few people on hackernews itself have any clue what the energy consumption of google might be, and have no way of relating to it.