[pianoben]

Analytics tools like Amplitude give you vastly more and more-useful information than just sessions and events. Sure, it's one thing to capture events, but fast and easy search and segmentation of those events? Building ad-hoc funnels and visualizing behavior of cohorts over those funnels? This is real and significant value.

There's a reason that there are profitable companies dedicated to building stuff like this. It's really hard to get right in a scalable way.

Unless you're already a multi-billion dollar corp (and how did you get that big without analytics), it's a no-brainer - this is something to buy, not to build.

[alexdean]

Agree, building this in 2021 is not a good use of data engineering time.

As well as the SaaS packages like Amplitude and Mixpanel, you also have great open-source tools and platforms for mobile and product analytics like PostHog (https://posthog.com/), Countly (https://count.ly/) and Snowplow (https://snowplowanalytics.com/).

Disclosure: Snowplow co-founder.

[johnchristopher]

I regularly see a lot of GA analytics on HN.

How does your solution compare to Matomo ? I feel the interface is extremely dated and not intuitive but that just might be me.

Why is Matomo so rarely cited ?

[waynesonfire]

cofounder of analytics company says it's not worth building an analytics solution.

I welcome the competition.

[dubcanada]

While I do agree, this stuff is vastly more complex then just what the OP said.

But funnels are nothing more then how many people did Y after X.

If you record everything (say every single web request) you could easily do a query to find out that type of data and shove it in a table.