[BjoernKW]

Part marketing ploy, part genuine attempt to improve time systems, especially in a global context, Swatch actually once tried to do so: https://en.m.wikipedia.org/wiki/Swatch_Internet_Time

Unfortunately, .beat time didn’t catch on.

[iso1631]

For most people, going to work on Monday and coming home on Tuesday isn't going to catch on (yes some of us work nights, it's rare)