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Blockchain(s) are certainly one of the building blocks, but it should be possible to talk about what you're building without mentioning the underlying technology. Indeed, it should be somewhat irrelevant unless people want to dig into the detail.

That's why efforts like redecentralize are so important. It's more talking about objectives like privacy, censorship resistance, etc.

There are a subset of people that go, let's build with "the blockchain" for the hype and another subset that recognizes that blockchains are one of a number of tools in the arsenal of solving a problem.

Efforts like Matrix, SSB, OpenBazaar, and IPFS are all 'Web3' technologies without being on the blockchain.

If you do need to talk blockchains, two terms that likely aren't so loaded are 'smart contracts' and 'dapps' (distributed apps).