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by Zanni
1955 days ago
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But that's not the case at all. The dictionary that defines rape is still up and still ranking in Google search results. There's just no advertising allowed on that page. And you could argue that Google is being overly-puritanical, but you could also argue that most of their advertisers don't want to be associated with such words, even in a neutral context. |
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For me that's equivalent to the idea that deplatforming isn't problematic, because people can still publish elsewhere or, worst case, still talk to other people.
Key to both ideas is to reject the social significance of operational scale as well as the power dimension of gradual influence.
Practically there is quite a lot of power hidden in the leeway and the bigger a company gets the more problematic their influence is for society as a whole.
The second argument, I think, is that there is nothing problematic about content demonetization because we always can trivially construct a plausible advertising interest against any unfashionable content, hence it's not primarily seen as a chilling effect but something innocent that just, by accident, ends up continuously narrowing the conversation towards the presentable and trivial.
I think this argument isn't great. Just because there's innocent intentions at play it does neither show that there are only innocent intentions at play nor that the overall venture does not, in the end, have bad consequences for society.
If our ad-ecosystem would allow advertisers to nudge a TV station towards what news they show, it would be a bad ecosystem for society, even if it's understandable that someone does not want to show their brand next to real talk.