[kwis]

There are two-sided networks that have launched without spam, or deceit.

The standard approach would be to pick a city like NYC, and pound the pavement selling the site to every high-influence group you can possibly identify, do that to get a decent inventory built up and then launch with that inventory and start proving the model.

Then, pound the pavement in other high-influence cities, work to get inches in the media, do biz-dev deals with travel/vacation sites, get yourself interviewed on local radio and tv, find every possible way to insert AirBNB into the news stories of the day And frankly, with the real estate crash, there were a lot of possible ways to insert themselves into the news.

Or they could just spam craigslist.

That said, my big question continues to be 'did they disclose this behavior to their investors'.