[bransonf]

Advertising is largely untapped on Reddit though. Forgetting about the main subreddits and meme communities and whatnot, you have captive audiences for small niches.

Say you sell bespoke bike parts or audiophile-quality headphones, there are subreddits for that. Or say /r/pcmasterrace is an opportunity for Asus, Corsair, etc.

I assume many companies are already active on Reddit, but there’s an opportunity for Reddit to better the experience for some fee

Effective advertising relies on good market segmentation and intent, and Reddit happens to do both in a non-intrusive way.

[jasonwatkinspdx]

Well you also landed on the problem with this scheme: a lot of reddit communities are brand poison. Does Corsair want "master race" as part of its branding experience, even if it's meant as humor? Yeah, not so much.

This is the same pit Tumblr fell into.

[wtf_is_up]

Pinterest seems to have nailed this. I keep cursing myself for not investing in PINS every time they blow out earnings. The platform seems devoid of toxicity found on other socials and advertisers seem to love it.

[PurpleFoxy]

It’s cheaper to hire a social media person to shill on smaller subs than buy adverts. Reddit is full of blatant advertising as normal posts