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by michael_dorfman
5504 days ago
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Free trials aren't free to the company. It's a promise given to customers that they will be able to make use of company's assets without payment. Company normally has to pay for both the actual usage that occurs and the option of usage it has granted to it's customers so far. This depends upon the type of service offered. If the are significant user-based storage or bandwidth costs, the analysis you offer is correct. If, on the other hand, the usage does not increase costs-- oh, let's say an online bingo-card creation program-- you've got a completely different segmentation picture. |
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