[ignoramous]

Yeah, and Amazon HR might be forced to create newer, higher rungs just for alv (and quite possibly a few others like James Hamilton and Eric Brandwine).

The "self-demotion" is real though, especially since, according to the (much disputed) book, The Everything Store, alv declined Bezos' offer to lead AWS, and the job then of course was Andy Jassy's (who took over from Colin Bryar) which laid the foundation for him to eventually become the CEO-elect of one of the most enduring companies of all time.

I mean, in an alternate universe, alv is the CEO-elect :) Imagine the scenes!

[jackpirate]

Amazon is great, but it's hardly "one of the most enduring companies of all time" yet. It's not even 30 years old.

[qwantim1]

It’s a prediction based on its continued meteoric rise and given its net worth.

[tedeh]

Just like Standard Oil I guess...

[cercatrova]

He probably made the right choice for himself, I suspect the CEO role is something he'd want nothing to do with, as it's all meetings, no coding.