[betwixthewires]

Yeah you're probably right, a lot of it is pressure from executives to "deliver."

Still, I look at a company like burger king, or a toy company, or Disney, or a radio station, and the entirety of them, including the product itself, is marketing. If these companies could take your money without giving you anything at all they would. The idea of marketing is supposed to be to put your product in front of it's users for you. Instead with countless examples you see companies rebuilding their entire product line as a marketing strategy. There is no product anymore, just that last mile of marketing to get your money in their hand. This is so common nowadays.