[brianjunyinchan]

I feel this article both understates the effects of having a free plan, but also arrives at an unfair conclusion. It's probably smart to not offer a free plan when your startup is looking for PMF and iterating features, a la that Superhuman trope. Which is indeed impactful as that could kill a startup. But in the case of Trello or Jira as mentioned by top comment, which are established companies, they are indeed pointlessly leaving behind $.