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by Hyp3rion 1964 days ago
This is correct. To add to your point, it's also the respective institute's media departments. In a university for example, there's a strong incentive to hype up your research to attract young, impressionable undergraduates to your school.

Not just a journalist looking for the "next big scoop", but often a journalist looking for that at an institute that wants to also have "the next big thing".