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by stirner
1952 days ago
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Antonio Garcia Marquez’s employment history includes quanting at Goldman Sachs, founding an advertising startup, and working at Facebook. I don’t feel as if I can take the arguments made here at face value, knowing how much money—for the author personally and through his involvement with the aforementioned companies—is at stake in the changes to journalism being described. |
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Some quotes from his book, "Chaos monkeys".
Quote 1. (summary: Take eyeballs wherever you can find them, for his marketing start-up, AdGrok)
"This post would be the first in a series of hyperviral blog posts that would put AdGrok on the startup map (if not quite the customer one). Every three to four weeks, another gaseous emanation from the latrine of human thought (a.k.a. me) would appear and rocket us to the top of Hacker News (the tech geek’s Cosmo), and make another stir in the evanescent tech buzz-o-sphere. [...] But hey—I didn’t see fifty thousand people a day lining up to use the product we had built. We’d take eyeballs wherever we could find them."
Quote 2. (summary: he gets some free PR for his start-up by posting "edgy" articles, and games the ratings)
"I navigated to that venerable if niche corner of the Internet: Hacker News. A Reddit-like message board hosted by Y Combinator itself, it’s a weird mix of supertechnical geeks, hustling YC founders, and that species of simultaneously frustrated and sanctimonious poseur called a “wantrapreneur.” I posted the piece, while asking a few friends to upvote the article to give it some initial traction."