[delibes]

Yes, as long as this isn't going down the route of "consumers will get confused" by terms like "oat milk".

People aren't that stupid and the arguments against using the word milk annoy me. I think it's a sign that people are changing their diet and the dairy industry is worried.

[gus_massa]

I once bought "I Can't Believe It's Not <bold><huge>Butter</huge></bold>!". I'm that stupid :(.

https://www.google.com/search?q=I+can%27t+believe+it%27s+not...

[delibes]

:) There's always one. FWIW I noticed Flora do a plant-based range now that's quite good. They label the 'butter' as Plant B+tter.

[YeGoblynQueenne]

>> People aren't that stupid and the arguments against using the word milk annoy me. I think it's a sign that people are changing their diet and the dairy industry is worried.

Well, calling plant mince patties "burgers" annoys me and I'm not the dairy industry, nor affiliated with it.

Can we leave the annoyance aside and have a reasonable conversation about it? Here's my concern: it's perfectly reasonable to suggest that everyone should eat less meat than they eat (or rather, not everyone; just the people in cough, certain regions of the world where "meat" is synonymous with "food"; that is really not the case everywhere in the world). But in that case, let's promote plant-based cuisines, like Indian or Mediterrannean, with dishes that can be cooked at home with cheap and healthy ingredients and that do not rely on the production lines of the same large agribuisenesses that are responsible for destroying the environment with industrial farming (which includes mass-produced meat- and plant-based foods).

[pelasaco]

> People aren't that stupid and the arguments against using the word milk annoy me.

People are not stupid to try to kill corona with disinfectant: https://time.com/5835244/accidental-poisonings-trump/