[wefaewofj]

Assuming that it's the PI/senior author doing all of this shameless promotional work, I feel really REALLY bad for the grad student(s) on this paper... what a way to start your academic career :(

The paper is actually really nice work, but holy jesus someone on that author list is making a complete ass out of themselves.

Academia isn't startup world. The community is small, people have long memories, and I've rarely seen the strategy being deployed here work out. It does work sometimes, but more often it backfires. Especially for folks who aren't yet on a tenure track.