[ianhorn]

A bunch of mock-ups of something that doesn’t exist doesn’t seem any worse than a description of the same.

The problem is that the startup and the consumers have totally different goals. Misleading marketing is always better for the company than consumers. And it really does seem misleading in this case, even implying internationally acclaimed design! There’s a lot of “Rise is” rather than “We hope Rise will be.” That’s why everyone’s getting confused.