| It is safe to say my app is a social one, like twitter, or even chatroulette.
It does not solve anything in particular, besides boredom. Chatroulette does not solve anything either, and people are more likely to use skype or msn for video.
I doubt there is high traffic search for "chat with random strangers". Anyway, i will share some progress. I tried a few ad networks. Banner ads seem like a fail, only 0.1-0.15% ctr, this is horrible. Adwords is also not kind to me. Since the idea is new and does not solve anything (as in there is no “how to….”) i can’t target specific searches. Some related keywords are getting very low traffic search and ctr is 0.04%, terrible. Those were CTR if you didn’t notice, not conversions. Conversions from above are single digits. What i did find to work marvelously well is ads direct to website (popups and such). Right now i have a decent coming soon page, and for some regions i pay 4 cents per conversion (as in email). For conversions from US it costs 60 cents per conversion. Is it worth paying x15 for people from us? Maybe it will be easier to get "big in japan" and get world domination only later on? I wonder how many users will actually be created once I start sending emails out. |