[TheEnder8]

This is an intentional leak.

Apple is trying to see what the reaction is. They've got some negative press recently for pricing things a little too high (say a $1k monitor stand or $700 wheels). They're watching to see what the reaction to the rumor is. If people say 'no one would ever pay that', then they'll dial it back a bit. If the reaction is 'eh, maybe for those specs', then full steam ahead.

Either way, they can just deny the leak as a rumor without any basis.

[blkhp19]

Seems like a conspiracy theory. Apple has years of experience creating products that people love at all different price points (original iPhone was crazy expensive, for example).

If the product is legitimately better than everything else on the market, it doesn't matter how expensive it is on initial launch.

[speedgoose]

The original iPhone was more expensive compared to other phones but it was not priced like an Apple hardware product for professionals. Between 500$ and 600$. 600$ is about 780$ in today dollars.

[acct776]

Absurd.

You think massive companies don't price their overpriced things with price-elasticity in mind?!

[jimmySixDOF]

From the article, it would have "an outward display that could be used to show content to people near you or to check information when the headset is not on your head"

That detail seems a little suspect to me in this whole story