[Green_man]

That's fair, my argument is less that reframing the context is always bad, and more that the original context of [Amazon] in [Companies] makes a lot of sense. I also think that the presented Fiat vs Ferrari is a poor analogy. Why, in your view, are universities so much better than Amazon and other top tech companies? In my view, they're often doing far more than universities on the cutting edge of research. While there are certainly some tradeoffs in a corporate model, I think that universities and tech companies are both effective research organizations, but have different focuses. To use the cars metaphor, it's like some discussion about Ferrari vs Bugatti vs Koenigsegg vs etc. and then someone starts talking about superbikes. Amazon may compete with universities for employees, but they don't directly compete with universities in market share, products, or services.