[rubyfan]

Can you elaborate a bit? Your website seems to make it more confusing for me. There are a lot of buzzwords like AI, No Code and Embedded Insurance but I’m having a hard time understanding from the site and your description above what the platform does.

[mriolfi]

Thanks for the feedback, we should definitely improve the website - and the product communication overall.

Say you want to embed insurance into your product - i.e., let your users purchase it or automatically get from your sale/membership, etc.

You have to do 3 things:

* Design: figure out what you want to protect, the options you offer, when in your user journey, if you charge for it, etc. And find an insurer to take the risk.

* Launch: you have to write code to plug the logic on your website, how to keep track, know who paid what, implement the logic that the insurer requires (e.g., don't insurer users younger than 25yo), etc

* Optimize: after launched, you need to figure out if it's working (conversion, profitability, etc), what do you need to improve, and actually make the changes. It's a ongoing optimization problem.

Our platform provides the tools to help your team do all of that, in different modules. We abstract all the complexity from your core product and give a GUI so your business users can launch and make changes (e.g., increase the price to certain categories of policies, remove age restrictions, etc) without asking you to change hard-coded rules in your product.

I hope this helps, we'd be happy to chat more with you or any others that have questions or suggestions!

[rubyfan]

Thanks and congrats on your launch. Another set of questions I had when looking at the website and your response

1. Are you targeting commercial insurance or personal lines?

2. Looking at US or international markets?

3. How are you reaching insurance carriers? e.g. referrals, direct connections for standard products, borrowing comparative rater APIs, agency or MGA or other capacity arrangements?

4. How are you dealing with producer licensing requirements? e.g. acting as the agency, getting your embedder partners licensed, some other referral scheme?

[mriolfi]

rubyfan thanks for the super insightful questions. here we go:

1. Today we work mostly with commercial lines and get master policies that cover our clients and their customers. From our experience the boundaries between commercial and personal are becoming increasingly blurry.

2. Most of our carrier partners are in the US today, so we have better coverage here.

3. We configure their rating logic on our platform or plug to their APIs if they prefer

4. We're licensed brokers and can play this role or can assist our clients get licensed when required. It depends on the program structure and how the insurance

I'd be happy to jump on a call and explain more if you'd like, please let me know.