[antubbs]

I had the same gut reaction when I saw the headline, but concur -- the article makes it clear that this is a move to adjust when the same material is presented, not the introduction of new advertisements in the program.

As a consumer of such things I certainly like the uninterrupted viewing, but I'll be the first to admit that I'm not likely to sit around for the content at the end.

[ck2]

It's a foot-in-the-door approach. Once you get people used to four program break-in, you just add more commercials to each break.

Anyone that doesn't think that will happen over time is naive.

[kiiski]

But anyone who is sure it will happen is a cynic ;)