[2cb]

I can’t quite picture how this would work in practice, can anyone else? So say you’re a retailer with a commerce app. Is the idea you put a TikTok clone inside of it in the hope users sign up and use your app as a social network?

I get the end goal is targeting ads at your customers better and having user generated content to create ads at the same time, and that’s obviously an appealing concept to businesses, but who would actually sign up and use this as a consumer?

[breakfastduck]

Win prizes for posting and all that crap.

Very easy to imagine a clothes retailer asking people to upload clips in their new items to be entered for discounts etc.

[2cb]

That’ll be it, you’re right. Basically just bringing an old sales trick into the 21st century by making it look like social media.

I can imagine teenagers jumping at this if a retailer for whatever it is kids find cool these days uses it to be honest. Win an exclusive pair of Weezys if you send the coolest skateboard video!

(Just how old must I sound right now? Damn.)

[breakfastduck]

You sound incredibly old.

But don't worry - I read your whole comment agreeing and now feel just as old as you sounded!

[tyingq]

I've seen this concept more generically via contests or rewards for posting. You incent people to upload videos, and hope for gems that you expose to other customers.

[mrtksn]

Turkish e-commerce sites are experimenting on this model.

Instead of giving you list of banners, they give you instagram like stories where each story is a promotion of a product.

You tap on a story and quickly skim through all of the deal instead of trying to get oriented among the clutter.

However I don’t see widespread adoption, maybe it’s not working that well for content that is essentially ads only.

[wingerlang]

Thailand have next level eCommerce. Stories, newsfeeds, videos and live streams are integrated directly into the mainstream shopping app (Shoppee).

[mrtksn]

Interesting, do you have some examples? I wasn’t able to find it.

[wingerlang]

The app is called “Shoppee”.