[skulk]

It's almost like they were trying to reverse-optimize conversion, like maximizing click-away rate. I really want to see how someone well-versed in UX would justify such design, because I see it in many places and am absolutely baffled that anyone could think it's a good idea. It also requires (what I see as) a nontrivial amount of JS/CSS wand waving, which compounds my confusion.

[ordinaryradical]

Might be wise for a beta sign up, depending on the objective? If you only want the true believers/patient, this is actually a useful pattern for you.

Maybe the issue is that we assume betas are a way of establishing a customer base instead of establishing a product?