[munk-a]

On the topic of the design I don't like the layout flow to the conversations with each blurb being a page that is scrolled through vertically and flipped through horizontally. I think it'd be more natural to have the blurbs in series vertically along with rearranging the quick skip bit at the top to be vertically oriented to match the consumption orientation.

[jonathanrstern]

Some people love the current layout; others hate it. I'll confess that at this point we're leaning towards making everything vertical, but there's something I love about the horizontal flow. Really appreciate your feedback.

[munk-a]

I would mention that the horizontal flow is at least consistently signaled to the user - having the flow of statements go across as

(1) (2) (3) (4)

and being anchor jumps to the relevant content is in line with the current horizontal flow. Part of my feeling toward this might also be from these two other factors:

1. A lot of text consumption is done on mobile platforms and, while I didn't check your site on mobile I am leaning more toward vertical infinite scrolling on desktop due to how many mobile things go that way today.

2. I tend to associate sites that page content and require horizontal movement with cheap advertisement exploitation - most times when something is delivering a big block-o-text as several pages it's either purpose built for or leverage to make sure they can cram as many ads as possible in the content.

So I guess my lean toward verticality is also a general usage expectation coupled with abuse of the horizontal flow.