[mcdramamean]

Gamestop needs to focus on having tons of e-sports tournaments (with a buy in and/or membership fee). Create an esports league and have national/regional/local tournaments. Also they need to be live streaming on twitch from each location. As a rule, from corporate down to the local shop, they should be creating online content about video games. They should leverage their position with Microsoft to see if they can work with Game companies to get secrets/easter eggs in games and then be the streamers that are known for revealing game secrets. Make it about the gamer experience. Once the pandemic lifts, having physical locals can be a great strength if used well. Do e-sport lessons. Have retro nights. Do arcade pop ups. They need to focus on branding/cool factor. Be a safe space for YOUNG kids. There is tons of stuff they can try besides inventing some tech platform.