[h2odragon]

Ive had someone tell me its "one idea per web site, max." I disagree, and published all my ideas in once place with a consistent quirky / insane flavor, and thought that was in service of Branding.

What to big brands like General Electric, General Motors, General Mills even mean? How about a small, focused, meaningful brand like Red Bull? KFC? Which are identities you can connect with on a human level and which are remote gods one can only curse in helpless fury?