[jlees]

Google will eventually come for you.

Or buy you. The trick is to be so good at what you do that it's easier for Google to fork out cash than engineering resources.

[ericd]

Not everyone wants to be bought, though, and those that don't shouldn't be at a disadvantage due to Google's position as the gatekeeper of web traffic instantly benefitting their own stuff over the incumbents.

This is what antitrust laws are for.