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by GraffitiTim
1961 days ago
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My memory is there were some stores that had "customer reviews" before Amazon, but they were all screened by the company before being published. So every product would only have 5 star reviews. When Amazon came out with real reviews, it seemed crazy to many at the time -- like why would you want to share bad things about your products on your own website? I thought it was awesome. |
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Amazon's customer review system was created as a barrier to entry for competitors, as much as anything else.