Ask HN: How did you get your first users in a B2B product?

[pog92]

The struggle is: - big companies seldom trust startups beta products (they sometimes have open innovation programs but rarely paid) - SMEs often are not too open with beta products - so how the heck do b2b startups get their first users?

[xavier_]

The easiest way to do it is by leveraging the existent communities. Search for places where your potential customers hang out and start to help people, ask for feedback.

I did it for all my last products, that's clearly the easiest way to start getting your first users.