[jefe_]

Glad they are pivoting to this 'Upgrade your Mask,' approach. Noticed a few months ago a lot of energy seemed to be spent on encouraging the final 5-7% of people to wear masks. Also noticed many people 'wearing masks,' were still wearing ineffective or fashion-first masks. So you had 5-7% unwilling to adopt the health practice, but another 20-30% with proven willingness, just poor implementation, yet all messaging was focused on that smaller, resistant audience.