[svachalek]

Is it one tiny increment better? Maybe? I'm with others who are not really impressed. For years the best Facebook could do were "Hot single [your gender preference] in [your city] are looking for [your age] [your gender]". Thanks, Mad Lib ads.

But for the sake of argument let's say there is some small increment. What is the cost we are willing to pay for that? Databases that know exactly how much time we spend on the toilet? Political disinformation campaigns? Insurrection attempts?

It's like making baby monitors a little bit more convenient, but in the process opening the door for pedo hackers to speak directly to your children's cribs. Tiny conveniences aren't worth sacrificing everything we have.

[reggieband]

The 1% chance you will click on a singles ad is worth more to Facebook than a 90% chance you will click on an ad for your favourite hobby. The singles company will pay higher for that 1% click chance than anyone else. Even if Facebook could show you a more relevant ad, they are not incentivized to do so.

It doesn't matter to Facebook/Amazon whether or not they show you ads you are interested in (or that might impress you with how deep they understand you as a person). It only matters if advertisers get better results than they would get by spending their ad money on TV, Newspapers, Magazines, Radio, etc.