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by local_dev 1959 days ago
>if there is a population of users who simply hate ads to the extent that any impression will be net negative value to the advertiser

This segment of the population absolutely exists and I would guess that it is growing. Many people in my circle block ads on every device possible. Seeing any ad is an immediate negative impression for my group of friends.

This is entirely anecdotal, but I've seen this same sentiment in many other circles and am hearing it more and more often.