[judge2020]

But Apple isn't selling any of that data (which is really just 'downloaded apps' - they don't have the web browsing habits that FB and GOOG have). Their financial interest here is selling privacy with the price being the ongoing commitment to buy Apple products.

[whammywon]

Perhaps, but who is to say that they don't have plans to branch out into that business?

It's possible that they have no intent to do so, but a corporation's primary interest is making profit. And what would be a simple, yet significant, source of new revenue? Selling user data.

[TimothyBJacobs]

They tried offering an ad service called iAd that would do things the "Apple" way. No one used it.