[dvfjsdhgfv]

Tracking aside, I prefer not to have "personalized" ads for two reasons. First, they create another bubble based on their perception of me. Second, their personalization is so poor I sometimes wonder how come advertisers believe them.

And this is all assuming you actually want to see ads. I don't. It's only when I need to buy something I enter the buying mode: I disable adblockers and start doing research - this is the only small window when ads are allowed to bother me.

[ryanianian]

If ads weren't clickbait, obnoxious, or misleading (and didn't violate your privacy) you may find yourself more open to seeing them. Even if they're not always super relevant to you and only you.

Respectful advertising will always have its place whenever the buyer has a choice. It's when the companies selling those ads learn how to manipulate their audience that the 'respectful' parts of the equation get dropped and consumers start to push back.

My Kindle shows me ads. I could pay to opt out, but I actually like the way it handles them. My (former) Alexa on the other hand was IN MY FACE with ads whenever I wanted to even just set a timer. That is grossly disrespectful of me as a human being, so it was shown the door.

[HenryBemis]

> My Kindle shows me ads

I have no experience on Kindles, but on my Amazon Fire HD, I have rooted it, uninstall 50-60% of the bloatware, I have installed "NoRoot Firewall" to cut down on the unwanted comms between my tablet and Amazon, and I now have a perfectly functioning tablet for reading.

Extra tip: install ReadEra and you can read the non-Kindle-app pdf, mobi, epub, etc.