[tnt128]

Here is the logic, if you allow tracking, we would show your more relevant ads, if you don’t allow, we will spam the shit out of you. Either way, you see tons of ads, but allow tracking, you see ads more relevant.

Of course that’s not how they word this. They framed it as a benefit,

Notice how it’s worded - allowing for better personalized ad experience - I bet when worded this way, a good percentage of people will think, of course I want the ads to be more related to me and click allow.

[gowld]

What's wrong with ads? Facebook costs money and effort to produce for its users to enjoy.

I don't use FB, but people who do use presumably enjoy it.

[cwkoss]

Because Facebook's ads require a panopticon of surveillance across every page with a FB like button in order to function in current form.

People are sending much more data to facebook than they realize, and are typically upset when they learn the scope of facebooks dragnet.

If Facebook only used data from the Facebook platform itself (and none of their web of acquired companies), I think people would have much fewer objections to the tracking.