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by mattgratt 5504 days ago
I would refocus the above-the-fold copy on a 'Hire Faster' value proposition rather than a 'Hire a better tech team' value prop. I am young and foolish, but I don't see how the quality of the hire increases by using your system - but I do see how it becomes easier to manage the entire process, so I can spend more time closing quality talent and less time pushing paper.

Unless I'm mistaken, this is like a hiring automation system - sort of like Salesforce.com for tracking your hiring. If I look at Salesforce.com's Sales Cloud's landing page (http://www.salesforce.com/crm/sales-force-automation/) they focus on giving your reps more time selling and less time managing - maybe a good value prop for Hirely as well?

I think "Don't Let Candidates Fall Through the Cracks" might be an interesting sub-head.

Additionally, pull the Guy Kawasaki quote. I find it confusing and distracting. I start wondering what Guy Kawasaki has to do with your product, and start trying to connect a hiring management system with actual hire quality.

I also don't see "See Everything About a Candidate on One Screen" clearly explained on the first page - which seems to be the most compelling part of your "the story of hirely" page.

Hope this helps - would love to help more.

1 comments

Good stuff, rewriting :)
Cool - feel free to email me (email in profile) as your landing pages move along. I've done hiring at small startups so I get the product and the value.