I think they're just trying to sound "cool" by using millennial colloquialisms. However, besides being less informative than a more nuanced alternative, it ends up sounding cringeworthy to me in a business/finance publication.
No, this is about Apple iPhone and iPads disallowing the Facebook app from collecting a large portion of the data that Facebook believes that it needs to collect in order to do business.
This is not an article about a speech that itself may end Facebook. This is an article about a speech given to formally announce a decision Apple has made to protect its users from Facebook's insane data collection.