[jz10]

We arrived at the same insight while implementing several digital patient assistance programs across different markets. In PAPs which require doctors to register vs pharmacist registration, the latter outperforms the former in adoption and engagement. Doctors seem to be too damn busy to take time to onboard themselves with the PAP apps even though ultimately they aid the patients in terms of medication cost.

[aadvani]

Yes! I think every doc probably has a bit of PTSD from EMR rollouts, so probably much harder to find early adopters for any new tech .