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by chipsa 1961 days ago
It's not just analytics, but also expected level of support.

You can still buy win 10. The major point of the free win 8 upgrade was to let them avoid supporting the old version, which indicates the value of it to them was more than the cost of getting everyone to buy a new license.

Note that the free upgrade is not supposed to be transferable. New computer means new license, so you gotta pay.