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by zepto
1966 days ago
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Erm, do you realize you are talking about ads that are shown only to people who are searching the App Store? I find it hard to imagine that you believe either that this competes with Facebook’s ads even for just apps, or is worth billions. I’m quite surprised you are trying to claim this. |
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Why is this hard to believe? Digital content like apps have some of the highest margins out there, and conversion ROI is easy to demonstrate, so the dollars flow easily. It’s a nice business to be in, so it’s not surprising Apple is taking it from Facebook.
We don’t know exactly how much revenue Apple currently gets from ads, because it’s folded into the services category of their financial statements. Apple has set investor expectations that the services will be the main driver of revenue growth going forward, and ads are part of that.