[UncleMeat]

I disagree. The brand isn’t everything but it isn’t nothing. Look at the targets so far. Companies for which there is a nontrivial amount of 90s and 00s nostalgia. If wsb is driven by 20-30 year olds, a narrative involving a fondly remembered company is going to stick better than one that nobody knows. I don’t think people truly believe in GameStop as a long term success, but the story travels faster if people can remember the name.

Look at Tesla. Musk’s cult of personality is clearly a component of the interest in the stock. I don’t think these are just abstract objects made of balance sheets.