How can that draw users in? The point is it's exclusive. If you read the article it says 'and boy, are invites hard to come by'. So they can get my interest... but they literally can't draw me in can they because I can't join if I wanted to. They can't convert.
Do you know it's against the site guidelines here to just accuse people of not reading the article rather than actually presenting an argument?
It doesn't matter how attractive a platform is if you simply aren't going to get onto it. Clubhouse can make me interested, but can't actually get me onboarded.
I can imagine a scenario though, were they gradually increase the number of invites they give out. I think the idea is that the perception of scarcity will persist, even when invites aren't really scarce.
Right - the bulk of the article is about how the “cool factor” of scarcity and variable rewards induce a demand greater than what might be there if they were simply wide open.